A National Test Market

Oct 13 - Nov 18, 2017

Opening: Oct 13, 7-10 pm

A National Test Market refers to Peterborough, Ontario’s long and somewhat unknown history as a testing ground for new products and technologies developed by large corporations that – should they be well received by the community – eventually be released for mass consumption across the country. It has been said that Peterborough earned this distinction, as the community’s demographics are representative of other settler communities across the nation, so: what works in Peterborough should work elsewhere.

A National Test Market refers to Peterborough, Ontario’s long and somewhat unknown history as a testing ground for new products and technologies developed by large corporations that – should they be well received by the community – eventually be released for mass consumption across the country. It has been said that Peterborough earned this distinction, as the community’s demographics are representative of other settler communities across the nation, so: what works in Peterborough should work elsewhere.